Commercial/Viral: Zerkalochka

Viral marketing campaign
Director, Writer, Editor
Client: Panasonic
Agency: Red Keds

A provocative viral campaign advertising Panasonic Lumix GF3 camera.

Alex Sukhous, a fitness guru, believes SLR cameras are good for weightlifting only. They are properly heavy and as you drag them around they become heavier and heavier with all of the information stored, due to the effect of “photo-incapsulation!”
A set of provocative viral videos teaches you to use your SLR-dumbells and record your fitness progress with modern lightweight cameras as you go.

This philosophy quickly gained a following on YouTube and social media.

Awards:
· YouTube Top - “Most Watched” category
· YouTube Top - “Sports” category
· YouTube Top - “Entertainment” category
· White Square, International Advertising Festival
· Art Start International Advertising Festival

Analytics:
· Over 650.000 views
· Over 110,000 website visits